Email Newsletter

Email newsletters are becoming more popular as a way to regularly update customers with new and exciting information. They allow you to build interaction with your customers and grow a unique relationship with them. It also helps if you can offer incentives for being on the newsletter list, whether it’s special promotions or offering items on presale before the rest of the public. Every business can benefit from having a newsletter.

So, why a newsletter and not just emails? Well, when potential customers sign up for a newsletter on your site, their email addresses are automatically added to a subscriber list, and you can easily push out emails to a real-time managed list of people who want your newsletter. On top of that, you can get reports: find out how many people are clicking on your links, how many people actually open your email, etc. Newsletters also allow you to send those fancy emails easier: add images, background colors, etc. Plain and simple, newsletters make it easier to update your customers, than standard email does.

If you are using our CMS software Aptuitiv Studio, you have the ability to manage your newsletters through the Campaign add-on, making sending out new email campaigns as easy as updating a page. For our other users, we partner with several email marketing companies to find the cheapest solution for your email campaign needs. Contact us to see how we can help you send out your email campaigns.